Wind Whistle Strategies delivers expert counsel across multiple sectors and disciplines—grounded in legal insight, Cabinet-level policy experience, and deep understanding of Ontario’s public and private ecosystems.
Ross advises organizations navigating complex government systems, helping them build relationships, shape policy, and engage stakeholders effectively. With a strong background in public office and regulatory reform, he supports clients through strategic engagement, funding alignment, and advocacy planning.
Effective communication in high-stakes environments is essential. Ross offers strategic messaging, media relations counsel, and crisis communication planning for public- and private-sector leaders. His experience leading legislative and public-facing portfolios makes him uniquely equipped to guide communications under pressure.
Having served as Minister of Colleges and Universities and Minister responsible for Research, Ross provides unmatched insight into Ontario’s post-secondary ecosystem. He helps institutions align with government policy, secure funding, expand programming, and strengthen student and research outcomes. He was instrumental in driving Ontario’s shift to virtual learning and the development of micro-credential strategies across the province.
Ross understands the importance of protecting and capitalizing on Ontario-made innovations. He advises academic institutions, startups, and research entities on IP governance, commercialization strategy, and government alignment. As Minister responsible for Research, he played a central role in building Intellectual Property Ontario to support innovation retention and economic growth.
As a seasoned lawyer and former Cabinet Minister, Ross works directly with senior leaders on executive decision-making, stakeholder facilitation, and organizational transition. Whether guiding executive teams or supporting board governance, Ross offers clarity and strategic judgment where it matters most.
With a deep cross-sectoral network built over decades in law, politics, and government, Ross helps clients identify, approach, and cultivate high-impact partnerships. He facilitates strategic connections across public, private, and institutional sectors to accelerate progress and unlock shared opportunities.
Ross provides guidance on building respectful, mutually beneficial partnerships with Indigenous communities and navigating Ontario’s evolving critical minerals and mining landscape. He supports clients in aligning resource development with community engagement, regulatory frameworks, and long-term reconciliation goals—particularly in Northern Ontario and the Ring of Fire region.
Ross helps businesses, not-for-profits, and institutions identify and secure government funding to support growth, innovation, and community impact. From NOHFC and FedNor to other provincial and federal programs, he provides strategic guidance on eligibility, application development, and alignment with public priorities.
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